Since 1978 Fjallraven has been making simple, yet durable backpacks for the sake of saving school children's backs. The sweedish company used their country's mantra, "Straight backs are happy backs" with the design of their bags. Since the start of the Kanken the bags have widely spread across the world as a favorite among all, not just for kids anymore. The main compartment opens fully with a large zipper while the front compartment is perfect for pencils, cell phones, or keys. The additional two side pockets are perfect for a water bottle or umbrella.